
Our Team
Get to Know Us
Our passion for providing excellent customer service is what sets us apart. Our team believes in combining experience, skills, commitment, and effective collaboration, and it really shows in all of our work. To learn more about our team, please have a look below.

Alejandro Trinidad-Flores, MBA
Managing Director, Project Consultant
Alejandro Trinidad-Flores is a former Intercontinental Region Marketing Leader at Amgen, strong marketing consultant, and seasoned project manager with international experience working for pharmaceutical companies, and leading cross-functional teams in Latin America and Intercontinental Region in 21 countries, with a track record of positive results.
Alejandro has solid experience launching products and new indications in co-promotion with multinational pharmaceutical companies (Amgen - GSK) and (Eli Lilly - Boehringer Ingelheim) for blockbusters Prolia and Cymbalta.
Having held numerous managerial roles, he is remarkably familiar with business strategies, project management, and best practices in the pharmaceutical industry.
In addition, Alejandro holds an MBA from the Anahuac University, a bachelor’s degree in Marketing and a Digital Marketing Certification from Columbia Business School.

Jose Luis Neyro-Bilbao, MD
Medical Affairs Advisor, Speaker, Project Consultant
Jose Luis Neyro-Bilbao has a Medical and Surgery Degree from the University of the Basque Country - Euskal Herriko Universitatea, Spain (with the degree of Outstanding “A”). Since 1987, he has been working as a Medical Specialist in Obstetrics and Gynecology at the Gynecology and Obstetrics Service of the University Hospital Cruces in Bizkaia - Spain, where he now holds the position of Consultant of Obstetrics and Gynecology.
Along with his clinical work, he has developed a wide experience as a professor in several Masters, Postgraduate courses in Medicine and Nursing and III Degree of Medicine (Ph.D.) in several Spanish university centers. He has also participated as speaker in more than 400 national, international, meetings and symposia congresses
He has published more than 380 scientific papers in national and international journals of Gynecology and Obstetrics and Osteoporosis and Menopause, and he is responsible for the elaboration of more than 80 chapters of books of this same specialty as well as author and / or coauthor of diverse publications, protocols, and guides of clinical practice In Spain and Portugal
He is a Principal Investigator or Collaborating Researcher of vastly different Clinical Trials (Phase III) of Pharmacological and Clinical Research, as well as of Clinical and Epidemiological Studies (Phase IV) in topics of the specialty of Gynecology and Obstetrics, as well as Low Bone Density, Osteoporosis, Pharmacologic adherence…, etc. His primary areas of research have focused on Gynecological endocrinology, ovarian hyperandrogenism, endometriosis, endoscopic surgery, premature ovarian failure (IOP), climacteric syndrome, pharmacological adherence in chronic treatments and postmenopausal osteoporosis treatments.

Helena Zaldivar-Alcantara, MD
Medical Director, Project Consultant
Helena Zaldivar-Alcantara is Medical Doctor, with specialty in Internal Medicine and subspecialty in Nephrology. She has practiced clinical medicine and has experience in clinical research.
Helena’s strong scientific base has allowed her to successfully engage with healthcare professionals and international opinion leaders.
She simultaneously managed multiple projects encompassing several therapeutic areas, including development and presentation of educational resources, sales force training, and the appropriate dissemination of clinical and scientific information in a timely, ethical, and customer-focused manner, complying with pharmaceutical industry’s best practices.
LinkedIn Profile

Juan Ignacio Hernandez-Chavez, MIB
Director Strategy & Innovation, Project Consultant
Juan Ignacio Hernández-Chávez is an executive with extensive experience in business operations and marketing in the pharmaceutical and biotech industry in Mexico and the Latin American region. He has a strong business acumen with over 25 years of experience in marketing, sales, business development and business operations to consolidate a broad vision to deliver successful and innovative solutions for business growth and secure positive financial results. Strong analytical mindset to map market needs and review strategic pathways and develop solutions to improve business results. Deep understanding of the end-to-end business process to ensure the successful launch of innovative brands and redefine innovative strategies of mature portfolios to face challenging scenarios and achieve positive results.
Juan Ignacio has been recognized with national and international awards for outstanding results: The best launch worldwide, Marketer of the year and The Best Building Brilliant Brands Leader. Additionally, he has solid knowledge in new technologies with a Master in Digital Business (ISDI Instituto Superior Internet Digital) to promote innovative digital solutions with new multi-channel opportunities to maximize business growth

Pablo Heide, MBA
Marketing & Patient Advocate Expert, Project Consultant
Developed in the Pharmaceutical Sales and Marketing segment with over 18 years of experience including USA, Argentina, México, and rest of Latin-American Markets. Effective in developing and guiding inter-disciplinary teams with the modern leadership skills required for a matrix organization. Habituated to long hours and high work volume peaks that require energy and commitment to the job. Strong orientation towards results and resource maximization. Fully Bilingual (English and Spanish) with excellent written and oral skills.
Visionary Thinking: Lead management teams and provide long term strategic direction to a commercial organization while anticipating and maximizing business opportunities.
Talent Management: Attracting, developing and maximizing human resources while maintaining a productive, cohesive, inclusive and motivational business environment.
Financial Acumen: Responsible for division P&L maximization, regularly review the financial profile of the business, implementation of initiatives to improve profile of division.
Teamwork and Ethics: Promote strong teamwork skills in a matrix organization in order to maximize resources and results. Foster collaboration and engagement in the business organization. Develop a culture of ethic behavior in the organization.
Innovation: Promote an innovation mentality in the organization that constantly challenges the status quo and continuously looks for competitive advantages.

Evelyn Martinez-Burgos, BA
Key Account Manager
Evelyn Martinez-Burgos is a Key Account Manager focused on details, creativity and innovation. She is responsible for advertising and communication campaigns for health in collaboration with marketers, creative designers and physicians specialized in medicine advertising.
Evelyn holds a bachelor's degree in Foreign Trade from Regional del Norte University.