Case Study # 2: Launching with Precision

A global pharmaceutical company approached Biotech & Pharma Consulting ahead of a critical product launch in Latin America.
The Challenge

Despite robust clinical data and global enthusiasm for the product, the local commercial team was under-resourced and lacked a clear launch roadmap.

“We need a cross-functional launch plan that aligns global strategy with local market realities—one that ensures HCP engagement, payer readiness, and fast market penetration.” – Business Unit Director LATAM, Pharma Client

Our Diagnosis

During our initial diagnostic phase, we identified three key issues:

• No unified go-to-market strategy tailored to regional differences
• Fragmented coordination across medical, marketing, and market access teams
• Lack of pre-launch tools and localized promotional materials for HCPs and patients

The Solution

Biotech & Pharma Consulting led the Product Launch Planning through a 5-phase approach:

1. Launch Readiness Audit – Assessed internal capabilities and aligned cross-functional stakeholders on launch objectives
2. Go-to-Market Strategy – Built a localized plan integrating brand positioning, channel strategy, segmentation, and patient journey mapping
3. Cross-Functional Launch Planning – Created integrated plans with medical, marketing, and access teams, including timelines, KPIs, and budget forecasts
4. Tactical Execution – Developed pre-launch and launch-phase tactics, including scientific events, digital campaigns, and KOL engagement
5. Training & Materials – Delivered branded promotional tools for sales reps and onboarding kits for HCPs and patients

The Results

✅ On-Time Launch – All milestones were met ahead of schedule with strong cross-functional coordination.
✅ Accelerated Market Uptake – Achieved 112% of the initial sales forecast within the first 90 days.
✅ HCP Engagement – Trained over 600 prescribers through multi-channel educational programs.
✅ Strong Market Entry – The product reached the #2 market share position within six months post-launch.
✅ Scalable Launch Blueprint – The strategy was adopted as the internal model for subsequent launches across LATAM.